Meditations on the future of creativity, content, and commerce

How to Hack the Music Industry

“When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied.”
– Kevin Kelly

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How to Hack the Music Industry: Part 2

“Fundamentally, marketing must refocus away from selling product and toward creating relationships”
— Geoffrey Moore

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The Audience Problem

“If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches.”
— Chris Anderson

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The Paradox of Awareness

“In virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.”
— Seth Godin

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